The letters D-J-I stand for Dà-Jiāng Innovations. In Chinese, those first two words mean “Great Frontier.” As the industry leader in the manufacture and sales of consumer and enterprise drones (as well as technological innovations in many other areas – think Osmo, Ronin, etc.), DJI has largely set the pace for the industry. Usually, that has left competitors trying to catch up to DJI, rather than the other way around.
Most of my time was spent in a small meeting room, but that lobby display stuck with me. When you look at that product line and consider the improvements in each short generation, it’s impossible to not be impressed. This company has made huge technological leaps in a very compressed time frame.